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Franchise programme

AutoModu Franchise Programme

Every site in your network should capture local demand

Multi-location groups lose jobs when each workshop stays unclaimed or invisible online. Drivers search by postcode, not head office.

Join as a franchise partner for co-branded discovery, bookings, and support across every bay.

Transparent fees in GBP, exclusive of VAT. Entry set-up £6,000 published. Multi and Enterprise from a tailored quote. See how fees work

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AutoModu Franchise Partner
Why franchise

More than a directory listing

Partnership that actively grows your business and puts you ahead of the competition.

Territory protection on qualifying areas

Only one franchise partner per qualifying postcode area. The next garage in your patch could claim it first. Confirm your area with an advisor.

Growing platform

AutoModu connects thousands of UK drivers with trusted garages. Join the network and tap into a ready audience.

Instant customer reach

Your garage goes live across AutoModu search, booking, and marketplace immediately on approval.

Review-driven trust

Our verified review system drives bookings. Franchise garages are highlighted with a Franchise Partner badge.

Your journey

From application to live partner

What happens after you apply, when invoices arrive, and how yearly renewals work.

Application
Approval
Onboarding
Live
Annual cycle
  1. 1

    Apply online

    Day 1

    Complete the 4-step wizard. Choose your tier and submit your garage details.

  2. 2

    Team review

    Days 1 to 5

    Our team reviews within 5 business days. We may contact you for clarification.

  3. 3

    Approved

    Day 5

    You receive your franchise agreement and first invoices within 24 hours of approval.

  4. 4

    Sign contract

    Day 5 to 7

    E-sign in the franchise portal or upload a signed PDF copy.

  5. 5

    Set-up fee due

    Within 7 days

    One-time set-up fee invoice. Payment activates your onboarding.

  6. 6

    Branding kit

    Day 7 to 10

    Download logo pack, print-ready banner artwork, and co-branded templates.

  7. 7

    Go live

    ~Day 10

    Franchise Partner badge and priority placement activate. You're live on the network.

  8. 8

    Annual maintenance

    Month 1

    Annual fee due within 30 days of go-live. Keeps your partner status and badge active.

  9. 9

    Yearly renewal

    ~Month 11

    Renewal invoice issued 30 days before your agreement ends. Same tier fee each year.

Market insights

Why franchise wins: UK garage context

Data-driven framing for independent garage owners: what is changing in the market, and how partnership compares to a free listing.

Independent workshops still dominate UK automotive repair, but customer discovery has shifted online. Garages attached to a trusted platform with co-branding, reviews, and booking tools are better placed to capture MOT and service demand than a standalone listing alone.

  • Scale of MOT demand

    DVSA publishes annual MOT test volumes in the UK, typically around 40 million tests per year. Even a small share of local online discovery converts into meaningful workshop throughput.

  • Platform-attached growth

    Industry commentary points to independent single-site garages facing margin pressure while networked and digitally visible operators invest in booking, reviews, and brand consistency (IMI workforce outlook).

    Illustrative trend
  • Online booking adoption

    Drivers increasingly expect to compare garages, read reviews, and book online, behaviour that favours partners with priority placement and a verified Franchise Partner badge.

    Illustrative trend
  • Trust and conversion

    Verified star ratings and a recognised partner badge reduce friction for first-time customers choosing an unfamiliar garage, especially for MOT and diagnostic work.

    Illustrative trend

Revenue mix

Illustrative split: repeat customers vs new platform leads vs walk-ins

  • Repeat customers52%
  • New platform leads33%
  • Walk-ins & referrals15%

Illustrative model. Percentages are not guaranteed for individual garages.

Feature value score

Illustrative 0 to 10 score per category: directory listing vs franchise partner

Booking trajectory

Illustrative scenario: franchise partner vs directory-only from go-live

Pros: why partners join

  • Licensed AutoModu™ trademark

    Trade under a recognised national brand with legal co-brand rights, not just a free directory row.

  • Territory protection (Enterprise)

    Qualifying tiers include exclusive zone protection so your local market is not oversaturated with franchise partners.

  • Priority search placement

    Rank above standard listings in your area, paired with the Franchise Partner badge on profile and search.

  • Partner support & account management

    Monthly calls, dedicated account managers, or executive reviews depending on tier, included in annual maintenance.

  • Co-branded marketing kit

    Logo pack, print-ready banner artwork, and seasonal templates you can deploy locally without starting from scratch.

Illustrative based on industry trends and platform modelling. Not a guarantee of individual garage results.

Comparison

Directory listing vs Franchise partnership

See exactly what you get as a franchise partner that a standard listing never includes.

FeatureWhat each plan includesDirectoryFree listing
Recommended
Franchise PartnerFull brand rights included
Platform presence
Listed on AutoModu™Appear in search results for UK drivers
Customer reviews & ratingsCollect verified post-job reviews
Online booking systemAccept bookings 24 / 7
Priority search placementRanked above standard listings in your area
Franchise Partner badgeVerified badge shown on profile and search
Brand & legal rights
Licensed AutoModu™ trademarkLegal right to trade under the AutoModu™ name
Co-brand logo pack (digital)Full-colour, reversed & mono variants
Print-ready banner artworkFormatted for A0, roller banners, and outdoor signage
Multi-location branding kitSeparate asset sets per garage locationMulti & Enterprise
"Powered by AutoModu™" badge rightsUse on website, van livery, workwear
Marketing & growth
Co-branded marketing templatesSocial, email, and print ready to customise
Seasonal campaign assetsReady-to-post content for key automotive seasons
Territory protectionExclusive zone: no competing franchise in your areaEnterprise
Referral network accessCross-refer jobs between AutoModu™ partners
Contract & compliance
Digital franchise contract with e-signLegally binding, signed online within 24 hrs
Annual contract renewal includedNo renegotiation: same fee, same terms
Compliance review each yearEnsure brand & platform standards are met
Support & account management
Partner support (annual)Included in maintenance, no extra charge
Monthly partner callReview performance, targets, and campaignsMulti & Enterprise
Dedicated account managerNamed point of contact, direct lineEnterprise
Executive quarterly reviewStrategic session with senior AutoModu™ teamEnterprise
Start free as a directory listing, upgrade any time.List freeApply for Entry
What's included

What you get, in detail

Every feature explained. Open any category to see exactly what you receive, which tiers include it, and a real-world example.

Fees

How franchise fees work

One set-up payment when you join. Annual maintenance each year to keep your Franchise Partner status active.

Set-up fee (one-time)

Paid once when your application is approved. Entry is £6,000 (exact). Multi and Enterprise are from £9,000 / £12,000 with a tailored quote.

  • Franchise Partner onboarding and franchise reference assignment
  • Franchise agreement generated with portal e-sign workflow
  • Licensed AutoModu trademark and co-branded logo pack
  • Print-ready physical garage banner artwork (you print locally)
  • Initial platform listing and franchise dashboard access

Annual maintenance (every 12 months)

Keeps your Franchise Partner status active. Entry is £1,000/yr (exact). Multi and Enterprise from £1,800 / £2,500 per year, confirmed with your advisor.

  • 12-month franchise agreement term and renewal processing
  • Ongoing Franchise Partner badge and marketplace prominence
  • Franchise dashboard, bookings, and platform access for the term
  • Branding kit access and template updates via dashboard
  • Compliance and performance reviews per Code of Conduct
  • Annual maintenance or renewal invoice at your tier rate

Payment terms

  • Set-up fee invoice: due within 7 days of approval (or start Stripe monthly for Entry)
  • Entry monthly option: 3 × £2,000, 6 × £1,000, or 12 × £500 via Stripe card in the franchise portal after approval
  • Founding partners on 3 × £2,000: about £1,900 budget physical branding allowance included (Soft Innovation funded)
  • Annual maintenance invoice: due within 30 days of approval (first year)
  • Renewal invoice: issued about 30 days before agreement expiry
  • Payment: Bank transfer (details on each invoice). Stripe card in franchise portal: Entry monthly plans (3 × £2,000, 6 × £1,000, or 12 × £500) after approval
  • Late monthly set-up: more than 14 days overdue can suspend partner status.
  • All fees are exclusive of VAT. Soft Innovation Ltd is not currently VAT registered.

Not included

  • Printing or installing physical signage at your workshop
  • Garage SaaS subscription plans (separate from franchise fees)
  • VAT until Soft Innovation Ltd becomes VAT registered

See indicative physical rollout costs or open the partner rollout calculator (sign-in required).

Limited cohort · first 50

Founding partner offer: first 50 partners

Year 1 annual maintenance waived. Set-up paid 50% at approval and 50% at go-live (or choose Entry Stripe monthly). Choose 3 × £2,000 set-up and Soft Innovation includes about £1,900 toward budget physical branding (signage paid via our allowance process; mid/premium upgrades still supplier-quoted).

Partner proof

Real partners. Real booking numbers.

Independent owners trust peer results more than feature lists. These figures are from live Franchise Partners where available.

Real partner booking stories publish here as founding partners consent to share numbers. Until then, use the illustrative Entry ROI example below and talk to an advisor for Multi or Enterprise.

Booking figures are taken from completed AutoModu bookings in the 30 days after franchise activation, compared with the prior 30 days where history exists. Partners appear only with consent.

Value

Why the investment makes sense

Franchise partnership goes beyond a free listing with trademark rights, priority placement, and ongoing support.

Set-up fee (Entry)

£6,000

One-time

Annual maintenance (Entry)

£1,000

Per year

Illustrative extra revenue

£11,520

8 jobs × £120 × 12 months

Example: extra bookings from franchise visibility

A single-location garage adds 8 extra jobs per month at an average job value of £120 after joining as an Entry franchise partner.

A free directory listing lists your garage but does not include trademark rights, co-branded marketing, priority placement, or dedicated partner support.

Illustrative example only. Your results depend on location, services, and how you use the platform.

Autonomy

You stay in control of your garage

Loss of control is the usual objection. Here is the trade-off, stated clearly.

You keep

  • Your pricing (within the published platform floor)
  • Who you hire and how you staff the bay
  • Which services you offer
  • Your opening hours and workshop schedule

Platform standards

  • Licensed AutoModu branding and Franchise Partner badge
  • Code of Conduct and response-time standards
  • Territory allocation on qualifying tiers and areas
Pricing

Choose your tier

Entry publishes exact fees. Multi and Enterprise show from-prices and start with a non-binding advisor quote. All amounts GBP, exclusive of VAT. Advisor SLA: response within 1 business day.

Founding partner offerPartner proofWhat you keep control of

Not ready for franchise? List your garage free on the directory.

Entry

Single location. Perfect for established garages ready to join the network.

£6,000one-time set-up
£1,000per year

At set-up you get

  • Franchise onboarding and franchise reference
  • Digital franchise agreement with e-sign
  • Licensed trademark and co-branded logo pack
  • Print-ready physical garage banner artwork
  • Platform listing, booking tools, and dashboard

Every year with annual maintenance

  • Franchise Partner badge on search results
  • Customer review and reputation tools
  • Monthly partner support call
  • Branding kit access and template updates
  • Contract renewal processing each year
Most popular

Multi-Location

For growing businesses with 2 to 5 locations.

From £9,000from set-up — tailored quote
From £1,800from per year — confirmed with advisor

Get a tailored quote. Non-binding conversation first.

At set-up you get

  • Everything in Entry set-up
  • Up to 5 linked garage locations
  • Physical banner artwork for each location
  • Co-branded email and social media templates
  • Full downloadable branding kit

Every year with annual maintenance

  • Everything in Entry annual maintenance
  • Priority placement in local search
  • Dedicated account manager
  • Per-location branding kit updates
  • Multi-site compliance reviews

Enterprise

For large networks and fleet operators with 5+ locations.

From £12,000from set-up — tailored quote
From £2,500from per year — confirmed with advisor

Get a tailored quote. Non-binding conversation first.

At set-up you get

  • Everything in Multi set-up
  • Unlimited linked locations
  • Full branding kit per site (logo, signage, digital)
  • Custom SLA agreement
  • API data integration setup

Every year with annual maintenance

  • Everything in Multi annual maintenance
  • Quarterly executive business review
  • Territory protection on qualifying areas
  • Dedicated executive support channel
  • Enterprise SLA monitoring
Local network

Partners near you

As founding partners go live we surface who already joined in your region. Territory areas are allocated by the franchise team on qualifying tiers.

Partner locations will appear here as consented partners activate. Ask an advisor about availability in your postcode area.

Referrals

Refer a garage. Earn a year of maintenance credit.

Active Franchise Partners who refer a garage that signs Entry or above receive a credit equal to one year of their own annual maintenance fee (applied to the next renewal invoice). Ask admin@automodu.com to register a referral.

Standards

Code of Conduct

  • Maintain a minimum 4-star customer rating (quarterly review below threshold).
  • Respond to all customer enquiries within 4 business hours during operating hours.
  • Display the "Powered by AutoModu" badge on all digital and physical branded materials.
  • Comply with all applicable data protection legislation including UK GDPR.
  • Adhere to the published pricing floor for all services listed on the platform.
  • Engage only in lawful business practices and maintain all required trade licences.
FAQ

Frequently asked questions

Ready to become a franchise partner?

Apply for Entry with published fees, talk to an advisor for Multi or Enterprise, or list free first.

Apply for EntryList free

AutoModu™ is a registered trade mark of Soft Innovation Ltd. All rights reserved. Use of the AutoModu™ brand, logo, and trading name by franchise partners is licensed and governed by the Franchise Agreement. Unauthorised use is strictly prohibited.